The Jubilee of 2025 looms on the horizon as an event of historic significance for the Eternal City. Millions of pilgrims and tourists are expected in Rome, creating a unique opportunity for the business sector. Opening a business in the historic center or areas surrounding the Vatican in anticipation of this event may prove to be a strategic and profitable choice.

Why invest in Rome in 2025?

  • Unprecedented tourist flow: The Jubilee will bring record numbers of visitors, ensuring a steady flow of potential customers.
  • International visibility: Having a business in the heart of Rome means exposing your brand to a global audience.
  • Opportunity for growth: Increased tourism can generate more revenue and enable business expansion.
  • Increased property value: Commercial properties in strategic areas will see an increase in their value.
  • Synergies with other businesses: The presence of numerous other businesses can foster collaborations and create a dynamic environment.

Which activities can benefit most?

  • Dining: Restaurants, bars, and eateries offering local products and international menus.
  • Retail: Shops selling souvenirs, clothing, accessories and handicrafts.
  • Services: Travel agencies, tour guides, bike and car rental, transportation services.
  • Accommodation: B&Bs, room rentals and small-scale accommodations.

Challenges and considerations:

  • Competition: The market will be highly competitive, especially during peak periods.
  • Costs: Rents, licenses and other operating expenses can be high in the historic center.
  • Regulations: It is essential to know and comply with local trade and zoning regulations.
  • Seasonality: The influx of tourists may be subject to seasonal fluctuations.

Practical advice:

  • Strategic planning: Develop a detailed business plan, analyzing the market, the competition and your potential.
  • Effective marketing: Invest in a targeted marketing strategy, using online and offline channels to promote your business.
  • Quality of products and services: Offer high quality products and services to build customer loyalty.
  • Flexibility: Be ready to adapt to market needs and changes in the business environment.

Conclusions

The Jubilee of 2025 represents a unique opportunity for businesses wishing to invest in Rome. However, it is crucial to approach this challenge with careful planning and an effective marketing strategy. With the right preparation, you can reap the benefits of this historic event and consolidate your business in the heart of the Eternal City.