New opening for jimmy fairly on Strada Cavour 22a in Parma, one of the city's most lively and busy streets!

Strada Cavour stands out for its constant pedestrian flow, making it an ideal location. The strategic location chosen by Edares is perfectly in line with the brand's goals of visibility and expansion, making this opening one of the first in Italy.

Jimmy Fairly, a brand renowned for its unique designs, offers high-quality eyewear with a business model that combines style, affordability and sustainability. Every pair of glasses purchased also contributes to a good cause, donating another pair to those in need.

We are proud to have contributed to this new venture, finding an ideal location to support the brand's growth in the Italian market.