Miniso

MINISO has finally arrived in Italy: the Japanese-inspired lifestyle store opens its first store in Italy in Rome!
The brand has been followed by a team of experts from EDARES with whom it has been carried out a market analysis defining a careful and detailed development plan that provides for the opening of additional stores throughout the country!
Miniso is a colorful and fun store, full of gadgets and products for the home, cosmetics and food at affordable prices!
Founder and CEO Ye Guofu, after a trip with his family to Japan, launched Miniso in China, specifically in Guangzhou and then expanded, in 7 years, all over the world. Currently, the chain has opened 4,200 stores in over 80 countries, including the US, UK, Canada, Australia, Spain, UAE, India and Mexico.